Watch the interview: https://www.youtube.com/watch?v=Y_ecwOMWgjQIn a recent episode of the "Intriguing B2B Marketers" podcast, host Steve Goldhaber sat down with the multifaceted Mark Donnigan, whose proficiency extends throughout computer technology, music, as well as earnings strategy. Donnigan's varied expert history offers listeners a nuanced v
B2B Marketing - Mark Donnigan
In today's fast-paced business world, B2B business are under increasing pressure to reduce their sales cycles and increase their win portions. One way to accomplish these goals is by aligning marketing efforts with the purchasers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It ty
B2B Marketing - Mark Donnigan
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances